Are Copywriters Scared of AI, or Is It Just Ego?

There’s been a lot of noise in the copywriting world lately. Some writers are in full panic mode, convinced that AI is about to strip the soul from every piece of content and turn it all into sterile, robotic nonsense. It’s almost as if they think we’re on the verge of an AI apocalypse, where human creativity will be wiped from the face of the earth.

Let’s put a stop to this drama once and for all. Is this panic really about AI’s limitations, or is it about something a little more personal? Buckle up, I'm going in!

AI vs. The Ego of the Copywriting World

If you listen to the anti-AI chorus, you’d think creativity was some rare art form that only copywriters can understand. Sure, AI can’t replace the warm fuzziness of a great story or add that twist of personality that gets a reader to stick around. But when I hear copywriters dismissing AI as “soulless” or “mechanical,” it makes me wonder if there’s a little more ego in the mix than we’d like to admit.

As writers, we create copy that connects with customers. So maybe that’s just it - some writers see AI as a threat to this. But AI isn’t trying to take that from us. It’s just there to help with the heavy lifting, leaving writers to bring that all important magic.

Cue the Horror Music: “But Only Humans Can Connect With Customers!”

I agree - AI isn’t going to light the world on fire writing Shakespeare or getting emotional about the perfect brand story, but that doesn’t mean it’s useless. The argument that only humans can connect with customers is only half the story. With a little human guidance, AI can do some seriously impressive work - taking care of the repetitive tasks that keep us from the good stuff, like crafting compelling messages that make the difference.

AI isn’t here to steal jobs or flatten creativity; it’s just here to give us a hand. And if that ruffles some feathers, maybe it’s because some writers just don’t want to admit there might be room for improvement.

Who’s Checking Under the Hood?

I’ll bet my coffee stash that some of the loudest anti-AI crusaders are secretly dipping a toe into the AI pool when no one’s looking. A quick headline tweak here, a cheeky SEO boost there. And there’s absolutley no shame in that. After all, we’re all about doing what’s best for our clients. Why turn down an unpaid assistant who can help us deliver more value? Hiding from AI or pretending it doesn’t exist won’t make us better writers. Learning to use it smartly just might.

If AI can save us from hours of google research or help us streamline the grunt work, why wouldn’t we take advantage?

AI as Our Creative Sidekick - Not the Star of the Show

At the end of the day, AI isn’t here to steal our creative thunder. It’s like a trusty sidekick who takes care of the details so we can shine. Think of AI as the Robin to our Batman or the Watson to our Sherlock, fervently working in the background collecting the data, finding the keywords, and maybe even a rough draft while we work our magic.

The Bottom Line: Ego vs. Efficiency

Are we too proud to accept a little help? Because while some writers cling to the “purely human” badge like it’s a badge of honor, the rest of us are quietly embracing the future - and getting a few hours back in our day in the process. Sure, AI might never replace the uniquely human touch that connects with customers on an emotional level, but it doesn’t have to. That’s our job.

And if you ask me, using AI doesn’t make us any less real or creative as writers. In fact, it makes us a little more savvy, a little more efficient, and maybe a little more willing to embrace the fact that there’s always room to grow, even if it means sharing a small part of the stage with a well-trained robot.