Repurposing Blog Content

Do you wish you could get more eyes on that great blog content you spent blood, sweat and tears pulling together?

Here are 4 ways you can repurpose it to meet the different ways we all consume content these days:

1. LinkedIn posts with an image get a 98% higher comment rate, making your content more engaging. You can do a direct copy-and-paste job or break your blog into smaller chunks to give you a number of posts over multiple days. But ALWAYS use at least one image.

   
   

2. LinkedIn carousels are great for storytelling and can generate up to 10x more engagement than single-image posts. Shorten your blog’s tips or steps and spread them across several PDF images - Canva is great for this.

   
   

3. Infographics are 30x more likely to be read than text alone. Again Canva is great for creating these and has some great templates for inspiration. Infographics are highly shareable on social platforms and a great addition to your website.

   
   

4. Videos - video watchers retain 95% of a message when watched compared to 10% when read. Summarise the main points - it might be a simple talk-to-camera style or something more creative. Again this format is great to share and can be a focal point on your site.

You might feel like you're just sharing old content. But it's not old for those who have never seen it. Go on - give that great content a new lease of life and watch your engagement soar!