The Dirty Truth About Long Copy: How to Keep People Hooked

Let’s talk about the challenge of writing long copy.

Writing long-form content that keeps readers hooked is tough. Really tough. But when you get it right, it converts better than anything else out there. Why?

Because it gives you room to:

• Tell a compelling story

• Build trust and rapport with your audience

• Answer every objection and cover every detail that could help close the sale

But here’s the rub: keeping someone engaged for 1,000+ words is hard. Attention spans are short, distractions are everywhere. You can’t just throw a ton of words at your reader and hope for the best.

Yeah, you’ve got space, but don’t get comfy. Every line needs to fight for its life. If it doesn’t push the story forward or answer a burning question, it’s out.

Quick tips:

• Break it up: use subheadings, bullet points and visuals. Let people skim if they need to

• Tell a story: people love stories. If you can hook them emotionally, they’ll stay with you

• Keep your CTA front and center: scatter calls to action throughout your copy - don’t save it for the end. Make it easy for people to take the next step

Long copy works best when your reader needs the facts and figures before they buy. It’s for those complex decisions where trust and details matter more than a flashy slogan.

The challenge? Getting your audience to the finish line without losing their interest along the way.