Think Email Marketing Is Dead? Not A Chance!

If your email game is weak, you might think email marketing is as dead as a Dodo. But when done right, email marketing is a powerhouse. It’s direct, personal, and insanely effective. Plus, linking to killer content on your site doesn’t just drive traffic - it brands you as the go-to expert. Total win-win!

Here are 5 simple but must-do sequences that you can automate, letting them work their magic while you tackle other tasks on your to-do list:

1. Welcome sequence: Roll out the welcome mat! When a new lead subscribes or signs up for something, automatically send a personalised welcome email introducing your company and value propositions. Example: “Welcome aboard! Here’s a quick guide on how our solutions can transform your business.”

   
   

2. Onboarding sequence: Smooth the path for new customers! Automatically guide new customers through onboarding with a series of emails outlining key steps and resources. Example: “Welcome to our platform! Here’s how to set up your account and start seeing results.”

   
   

3. Abandoned basket sequence: Reclaim those lost opportunities! 🛒 If a lead starts but doesn’t complete a sign-up or demo request, send a reminder email. Try something like, “Noticed you didn’t finish your demo request - let’s get it back on track. Click here to complete your registration.”

   
   

4. Repeat customer sequence: Foster ongoing relationships! Automatically send updates and exclusive content or offers to existing clients. Example: “Thanks for your continued partnership! Here’s an exclusive whitepaper about industry trends you’ll want to know about.”

   
   

5. Re-engagement sequence: Rekindle interest! Automatically reach out to inactive contacts with a series of emails to re-engage them. Try starting with “We’ve missed you! Here’s what’s new and how it can benefit your business.”

Set these up once, and let them do the heavy lifting while you focus on other priorities.