When to Call in the Copywriting Cavalry

So, you've been handling all your company's writing yourself. You've written blogs, drafted emails and even tinkered with that "About Us" page a few times. But recently, something feels off. The words aren't flowing like they used to and your copy isn't hitting the mark.

Here are 5 indicators that it’s time to bring in a freelance copywriter:

1. Your content calendar looks like a desert: If your blog hasn't been updated since the last season of Stranger Things, it’s time to get some help. A freelance copywriter can bring your content back to life with fresh ideas and consistent posts.

   
   

2. Engagement Is dropping: When your social media posts are getting fewer likes than your holiday pics, it’s a red flag. A skilled copywriter knows how to craft content that resonates with your audience and sparks engagement.

   
   

3. You're spending hours on a single paragraph: If you find yourself rewriting the same sentence 20 times and still hating it, you’re stuck in the copy quicksand. A freelance writer can pull you out and save you from drowning in drafts.

   
   

4. Sales are slipping: Sometimes, the difference between a sale and a 'swipe right' is just a few words. If your product descriptions aren’t converting like they used to, it’s time to call in a professional who knows how to turn words into revenue.

   
   

5. You have bigger fish to fry: Your time is valuable. If writing is taking you away from running your business, it’s not worth it. Hiring a freelance copywriter lets you focus on what you do best while they handle what they do best - the words.

Remember, good copy isn’t just words on a page. It’s a tool that can drive traffic, boost engagement and increase sales. When the signs are there, don’t hesitate—invest in a freelance copywriter and watch your content go from 'meh' to 'wow'.